AnalyticsWeek Unconference Track Day:
AnalyticsWeek Unconference Track day was designed with a Keynote and a panel discussion. The idea was to give a strategic outlook during the keynote and bridge it with more tactical use cases that will emerge from the discussion with the panel. Each day was narrated by a track lead, whose job was to keep the track in time and maximize the fun. Each panel moderator coordinated with the keynote speaker topic to keep the content bridge as intact as possible and at the same time maintain their ingenuity in crafting the panel as per their vision. All the panelist and keynote talents were carefully selected to suit the theme and they represent the industry leaders in their respective tracks.
AnalyticsWeek Unconference Marketing Analytics Track:
Marketing is always leading the curve when it comes to technology adoption. Marketing is a vast field and it is difficult to cover the marketing analytics in just a couple of hours. This day track was lead by Josh Verrill. The track was designed around the cutting edge things that marketing analytics domain is seeing. There was a keynote by a renowned marketing analytics thought leader to shed some light on what entails a good marketing strategy. Panel was moderated by another thought leader and author in marketing analytics domain. Panelists were carefully chosen among the best and innovative companies around marketing analytics domain from Boston. The best day to address this track was to bring the cutting edge companies and o-boy they delivered.
Josh Verrill, Dyn [http://www.linkedin.com/in/joshverrill]
Cesar Brea steered the marketing analytics panel. Marketing analytics panels was filled with practitioners, data evangelists, ex-rocket scientists and mobile analytics executives. It was a great session showing the window of future opportunity in marketing analytics. Work of the panel was : Omnichannel. The panelists spend great amount of time explaining what omnichannel meant and what their clients expects from them. It was a great eye opener session into what flies today in the world of marketing analytics. Cesar did an amazing job in keeping the panel focused and threw amazing thought leadership quotes for audience to chew. People loved the energy of the panel.
Cesar Brea, Force Five Partners [http://www.linkedin.com/in/cesarbrea]
Ben Clark, Wayfair [http://www.linkedin.com/in/clarkjacker]
Bill Simmons, DataXu [http://www.linkedin.com/in/willardsimmons]
Brian Suthoff, Localytics [http://www.linkedin.com/in/suthoff]
Rama Ramakrishnan, CQuotient [http://www.linkedin.com/in/ramar]
Platinum: [ http://cognizeus.com ]
Gold: [ http://libertymutual.com, http://talentanalytics.com, http://dataxu.com ]
Silver: [ http://kluriganalytics.com, http://nutonian.com, http://dyn.com, http://bah.com, http://rovi.com, http://pwc.com,
http://paradigm4.com, http://tcelab.com, http://adamcamera.com ]
Venue: [ http://masstech.org, http://districthallboston.org, http://hackreduce.org, http://microsoftnewengland.com, http://theinnovationenterprise.com, http://informs.org ]